Angering The King Of Sweden, Flaunting Fake Females And Other Bonkers Ashley Madison Marketing Ploys

Ashley Madison emails show the firm wanted to capitalise on a dispute with the King Carl Gustaf of Sweden, whose image was used for a billboard campaign without permission. The firm has also used fake female accounts to attract use of the Cougar Life site, created by Ashley Madison owner Avid Life Media, whilst considering use of false figures around the government shut down of 2013.