The chocolate aisles are filled with attractively packaged bars promising delicious taste with a social or environmental mission. So how can a social enterprise in the chocolate business distinguish itself amid the shelves of well-intentioned rivals?
Tim McCollum, a former Peace Corps volunteer in Madagascar is the cofounder and CEO of Brooklyn-based Madécasse. He talks about why his social enterprise, which makes chocolate bars in the African island nation, is focusing on becoming a viable, for-profit business to fulfill its mission and distinguish itself on the retail shelves from its rivals.
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