AeroFS Goes Free--But Is That A Way Of Competing?

Recently enterprise file sharing and synchronization (EFSS) vendor AeroFS launched a new pricing model whereby organizations with less than 30 users can obtain the product for free. AeroFS is a small company that is trying to compete with some big names - They're broadly in the same category as Box and Dropbox, but their service doesn't store data in the public cloud. AeroFS has something of a novel approach to storage - it allows you to sync files between multiple computers, using the AeroFS servers for authentication only. All data stays on customers' computers and is encrypted in transit.