Amazon Echo Just Turned Your Living Room Into A Battleground

The battle to win over the consumer living room is getting intense. From Apple to Google to Microsoft to Sony and Samsung, everyone is eyeing for a place in our living rooms. Taking the fight to the next level, Amazon just turned its voice-activated personal assistant, Amazon Echo into a platform. It achieved this milestone before Apple and Microsoft could effectively exploit their smart assistant technologies based on Siri and Cortana. This move strengthens Amazon’s position in the consumer IoT market.