Sunday, June 28, 2015

Will Bigger Burgers Solve McDonald's Problem?

It’s official: McDonald’s burgers are getting bigger. According to a recent CNBC report, the franchise chain is about to introduce a bigger quarter-pounder patty that will weigh 4.25 ounces before cooking and have a new shape, making it more of a grand quarter-pounder. Will this strategy help solve McDonald’s problem, ie the company’s prolonged sales decline? McDonald’s, Restaurant Brands, And Shake Shack’s Financials

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