Black Friday: Is It All About Amazon Or Can Smaller Online Retailers Compete?

Black Friday may have become “a thing” in the UK but it is still dominated by an American company – Amazon, to be precise, says one of their UK rivals, a start-up called Flubit.com, based in London, who want to emulate its success by creating the best prices on the web for goods. They say that typically up to 85% of the prices you see on Amazon can be beaten by British merchants, and ordered cheaper using their platform.