How Brian Lesser Built A Billion Dollar Digital Business Within WPP In Less Than Five Years

Brian Lesser is the CEO of Xaxis, a billion dollar division within $16 billion WPP, a British multinational advertising and public relations company. Lesser has reached this revenue hurdle in less than five years, which has positioned Xaxis among the largest global digital media platforms. The company programmatically connects advertisers and publishers to audiences across all addressable channels. The company’s mission is to “make advertising welcome.” As Lesser notes, this involves advertising reaching the right customer at the right point in a transaction through the right medium with a compelling message. This is easier said than done, but the key to successfully execute this involves better leveraging data and technology.