89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016

78% see B2B marketings' role expanding from demand generation to deal acceleration.
Predictive marketers are 1.8x more likely to consistently exceed shared organizational goals.
Predictive marketers are 2.9x more likely to report revenue growth at rates higher than the industry average and 2.1x more likely to occupy a commanding leadership position in the product/service markets they serve.