Adobe's CIO Helps The Company Move From Software Product Company To A Cloud Company

Most people think of Adobe as a software product company. The company has been in business for over 30 years, and the legacy of Adobe is around desktop software products like Photoshop, Acrobat, PDF, InDesign. Several years ago, Adobe moved into the digital marketing area with their acquisition of Omniture, and starting at that time, the organization began a journey to become a services company, delivering SaaS based online offerings, as opposed to products in boxes. Everything in the last three years has been focused on how to move from traditional desktop software to a subscription service where people subscribe to various Adobe capabilities, and then are on a renewing or upgrading path to continue to leverage those services.