How much is data worth? It seems like a silly question, until you recognize a really intriguing factoid: If you look at the financial valuations of companies that were built on data, like Facebook or Uber or Twitter, there’s a gap between the actual market valuation and their market valuation. That’s their goodwill gap, and that gap is what, as Capgemini vice-president Jeff Hunter puts it, “screams to the value of data.”
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