What To Do When Your Buyer's Just Not That Into You

A business owner is sometimes so excited about his own product or service, it can be surprising when a potential customer doesn’t share that excitement. This usually comes up during the sales process, when it becomes clear that a pitch isn’t connecting or that customers aren’t engaged in the way they should be. It can be difficult to know whether to keep talking or call the meeting to a close, since either choice can feel awkward in the moment.