What Your 2016 Content Marketing Strategy Should Look Like

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just had to show up and chat, post a few coupons, engage with whatever audience happened to be hanging around, and their content would practically share itself. Today’s consumers are savvier and more discerning about what they pay attention to. Content fatigue overwhelms the masses, and it’s tough to attract the attention of your audience, let alone convert customers.