[VIDEO] Loews Hotels CMO Bruce Himelstein On Keeping A Brand And Customer Experience Unique

Loews Hotels & Resorts is not the largest hotel company in the world, but it has been working for the past few years to be the most innovative. Under the marketing leadership of CMO Bruce Himelstein, the company has harnessed social media to be the first to enable bookings via Twitter, introducing the option in 2013, and also that year unveiled its $4 million print and digital campaign, “The Room You Need,”—a play on the word “room”—developed with agency Catch New York.